A Pretty Good Club
A Pretty Good Club
Walkthrough Summary
Prepared for
Marcus Webb, Webb Realty Group
May 29, 2026
Here's what we found. The numbers come from what you told us: lead volume, response times, admin hours. The lead response figure is directional — we can't claim credit for deals you would have closed anyway. What we can measure is speed, and speed in your business has a direct dollar value.
What We Found
Two areas of identifiable leakage

Lead response speed is the biggest item. The research is consistent: 78% of buyers sign with the first agent who responds. You're averaging 4–6 hours. The admin labor figure is separate — that's time you're paying for regardless of whether it moves any deal forward.

Category Baseline Est. Monthly Value
Lead leakage ~65 internet leads/month. Avg response time 4–6 hrs. Conservative: 3 additional closings/year from same-day response. Avg commission $9,200. $2,300/mo*
Labor displacement Admin spending ~12 hrs/week on transaction coordination, document tracking, MLS updates, and showing feedback collection @ $24/hr. $1,152/mo
Error & rework Not identified as primary leakage area in Walkthrough.
Cash flow Not applicable for transaction-based revenue model.
Total identified leakage $3,452+/mo

* Lead response figure is directional. We track response time improvement as the proxy — we don't claim credit for deals you close. Baselines confirmed in Month 1.

What We'd Build
Three automations
  • Lead Response System. Contacts every new lead by text and email within 60 seconds. Sends a short qualifying message. Books a call if they respond. You get a morning summary of qualified leads — only the ones worth your time.
  • Transaction Coordinator. Tracks every active deal milestone: inspection deadlines, appraisal windows, document signatures, closing dates. Chases outstanding items. Coordinates scheduling between parties. Your admin shifts from managing the checklist to handling exceptions.
  • Past Client Nurture. Quarterly touchpoint to your full database of past buyers and sellers. Tracks who opens and who responds. Flags anyone who mentions moving, investing, or referring. Most agents have a database they're not working — this works it for you.

APGC builds, owns, and maintains all three. No new software to sign up for. No dashboard to manage.

Your Investment
Membership and guarantee
Tier 1
$500/mo
$1,000+ guaranteed
Typical leakage: $1,000–$3,000/mo
Tier 2 — Recommended
$1,500/mo
$3,000+ guaranteed
Typical leakage: $3,000–$7,000/mo
Tier 3
$3,500/mo
$7,000+ guaranteed
Typical leakage: $7,000+/mo

All tiers include: all automations built and maintained + Monthly Operations Report + 1 proactive improvement per month.

The $1,152/month in admin labor covers the guarantee on its own. Lead response upside takes it well past $3,000. If we don't hit it within 90 days, we extend service at no charge until we do.

How We Measure
The Monthly Operations Report

You don't track anything. The lead response system logs every inquiry: time received, time contacted, outcome. The transaction coordinator tracks document turnaround and deadline hits. The nurture system logs send rates, open rates, and responses flagged for follow-up.

Every month you get a one-page Monthly Operations Report: actual results vs. your Walkthrough baselines, cumulative savings to date, and progress toward the 90-day guarantee. Month 1 confirms baselines before we build anything.

Your Data
Privacy and infrastructure

Your data never touches a shared or third-party learning model. Email parsing runs through the Claude API — enterprise-grade, SOC-2 compliant, no training on your data. From there, a self-hosted n8n instance on a private VPS connects to your existing tools via native APIs. Your data stays in your environment. APGC never stores client data.

Next Steps
How to move forward
  1. Review this summary. If the numbers look directionally right, reply and we'll move forward. If something's off, tell us.
  2. We'll send a one-page service agreement.
  3. Build begins within 5 business days of signing. Month 1 is baseline confirmation only. Nothing goes live until we've validated the numbers together.